I thank the Indian Institute of Management Calcutta for providing financial support to my project “Pre-empting Market Trends through Narratives: Corporate Communications in a Competitive Market,” which climaxed into the composition of this book.
Many thanks to Shalini, Aman, Niteen, Shubhra, Vamshi, Anant, Karthi, and Namit for the amazing contribution in the form of chapters.
My deepest gratitude to H. Chin Chong, professor of accounting and director of Executive MBA Program, Prairie View A&M University; Elena V. Orlova, head of Languages for Academic and Business Communication Department for Graduate School of Management, St. Petersburg University, Russian Federation; Vishal Dhawan, founder and CEO, Plan Ahead Wealth Advisors Pvt. Ltd; Dhrubojyoti Sinha, associate vice president, Kantar IMRB; Kim Lisson, principal, Karrak Consulting (www.karrak.com.au); and Umesh Shrikhande, CEO, Taproot Dentsu for their generous reviews on the contributions.
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