Numerous studies analysing why some organisations perform better than others have identified change management as a significant contributor to success. Increasingly, we are judged on our ability to adapt to changes initiated by others and to create innovations of our own. We are expected to intuitively understand how change happens because we are a part of change all of the time. However, participating in change may only involve a willingness to be swept along by the knowledge and enthusiasm of others. Leading change requires an ability to analyse and plan the change along with a willingness to address the psychological impact that the change has on ourselves and others.
The techniques and ideas in this book are designed to support you in developing this essential skill set, but they are only the start of your journey. Your effectiveness in managing change requires you to get involved, and to consciously evaluate the impact of your involvement, so that you can refine your approach. I have included lots of techniques in this book because our approach to managing change cannot be bought off the shelf. It has to be adapted, so that it is relevant to the organisation that we are seeking to change. Every activity must be shaped to fit the culture and values of those involved in the change. Every transformational change will be a new experience, and that is what makes this area of business so exciting.
I wish you luck with all of your change activities, and I hope that you are inspired by all that you achieve.