Index – Designing for Emotion

Index

A

acknowledging fear 78–80

Adler, Rudy 72–74, 80

aesthetics 25–26

Altman, Sam 88

Arts and Crafts movement 2

B

baby-face bias 16–18

belonging 54–57

Blakely, Sara 24

Bower, Gordon 64

brand contrast 23–24

Bringhurst, Robert 18–19

Brito, Diógenes 55–56

Butterfield, Stewart 92

C

challenges and rewards 67–68

Charity, Anna 43

Chestnut, Ben 61

Clark, Michal 64

contrast

cognitive 20–21

visual 20–21

Cook, Scott 11

customer journey 59

D

Damasio, Antonio 71

Darwin, Charles 15

Design for Diversity (D4D) 48

designing for emotion, definition 3

designing moments 58–63

DIY inventors 2

drawing people in 63–68

E

Edelman, Benjamin 49

embracing transparency 66–67

emotional design

business value 91–95

in process 88–91

principle 13

success 95–97

emotion and memory 10–13

empathy maps 52–54

equitable engagement 51

excluded groups 50

F

feedback loop 11

forgiveness 81–86

G

Gao, Boyuan 48, 49–51

Glenn, Joshua 41

Glynn-Finnegan, Adam 76

Godin, Seth 33

golden ratio 18

Gould, Stephen Jay 17

Grandinetti, Bee 44

Gutenberg, Johannes 29

H

Hick’s Law 23, 26

Hirshland, Mike 96

Hom, Jennifer 56–57

Human-Computer Interaction (HCI) 28–29

human-to-human communication 29

I

inclusive design

fameworks 48–51

intuition 71–77

K

Kahneman, Daniel 60

Kiefer Lee, Kate 39

Kurzius, Dan 61

L

Le Van, Jeremy 95–96

Luca, Michael 49

M

Mailchimp

high five 61–63

persona 37–39

Mantin, Jahan 48, 49–51

market dominance 92–95

Maslow, Abraham 5–6

Maslow’s Hierarchy of Needs 5–6

Medina, John 10

minimum viable product (MVP) 88–89

Monteiro, Mike 22–23

Morris, Chad 61

N

navigating crisis 81–85

Nielsen Norman Group 34

Norman, Donald 25, 85

O

ownable moment 12

P

Parmenter, Sarah 3

peak-end rule 60

persona

creating a design persona 36–40

personality in design

benefits 33–34

goodr 41

Headspace 43–44

history 29–33

Slack API 44–45

personas 34–36

Project Inkblot 48

S

Significant Objects Project 42

Smith, Brad 11

staying calm in crisis 80–81

storytelling 63–66

surpassing expectations 8–9

Svirsky, Dan 49

T

Taylor, Tessa Ann 50

team identities and design decisions 49

trust as competitive advantage 74–75

trust in simplicity 72–74

trust, mapping 76

Tversky, Amos 60

V

Valade, Pierre 95–96

W

Walker, Rob 41

Warfel, Todd Zaki 34

Wilkinson, Andrew 92–93

worst-case scenarios 48–49

Z

Zak, Paul 64